When an LA artist and entrepreneur joined forces to create a new business, their goal wasn’t to sell merchandise. It was to create an iconic symbol that celebrates everything good about Los Angeles.
Last year saw more digital celebrations than previous years due to COVID-19. Through the help of the online greeting card and social expression company JibJab, thousands were able to share the organization’s humor during birthdays and holidays.
Today, The Kollection is an LA lifestyle brand led by five partners who bring varying perspectives from other jobs both inside and outside the music industry.
Anyone who is familiar with The Berrics knows that it’s not uncommon for the legendary skatepark, lifestyle brand and media company to partner with others to generate hype within the skateboarding world.