Live Itt app

From left to right, Brandon Howell is chief creative officer of the Live Itt app, Slava Borisov is chief executive officer, and Courtney Honda is chief strategy officer.

Courtney Honda, Slava Borisov and Brandon Howell would love to be in two places at once, as would many others. 

The trio did the next best thing: They created an app so users know what they are — or are not — missing. 

Live Itt is the first on-demand app that puts the user in control of what they want to see. Viewers can request experiences for nearby landmarks, events or any other location in exchange for a fee. The fee is negotiated using an automated bid system when multiple streamers within a specific region may be available for a given request.

Borisov, the company’s chief executive officer, said the idea came about in 2016 when he would frequently hit happy hour, clubs and restaurants.

“We used to go out and sometimes we would be disappointed,” Borisov said. “We wanted to know if it was dead, alive, busy or not. Are there women there? If so, what kind of women or men? We want social interaction.

“We were eager to see what the vibe of the other restaurants or bars in the area were like. We would check Yelp for reviews, or Instagram hashtags, but it wouldn’t give us the live look.”

The trio created Live Itt to give people the opportunity to get a live look at FIGat7th, The Bloc, Row DTLA, LA Live, Little Tokyo, Grand Park or “anything in between in real time,” Borisov said.

“If a picture speaks a thousand words, video in real time speaks a million words,” he added.

They built the world’s first platform that allows users to request what they want to see from their point of view, essentially flipping the traditional model upside down, giving full control to the viewer to request what they want to see in real time.

“From a live look at the bar, restaurant, lounge, grocery store line, beach or anything else, they finally have full control and can request a real-time video from their point of view, allowing them to be in two places at once,” he said.

Honda, the company’s chief strategy officer, said the person who is streaming the video is paid. 

“It only lasts 15 minutes and then it disappears,” she said. “We wanted to make it private. If I’m the requestor, I make that request and I don’t see that profile or anything else. Think of a video application for a request for Uber. I want to go here. It arrives in 15 minutes or whatever.”

The viewer and the streamer negotiate the pay. 

“The biggest takeaway is for the first time, it’s an authenticated video experience,” Borisov said. “When we Google, it is not a real review. Rotten Tomatoes isn’t live. This is.”

The trio, which includes Howell, the chief creative officer, has high hopes. The vision is to empower microcommunities to have more time to do the things that residents in Downtown LA love while embracing and inspiring others for generations to come, according to the website.

The goal of Live Itt is to start with DTLA and expand to cities across the country and, eventually, the world.

“We are focused on growing to 1.5 million users and $540 million in the next 12 months,” Borisov said.



• The first walking wallet.

Live Itt allows streamers to earn extra cash while doing the things they love, at any time and place.

• The first app that “teleports.”

Live Itt allows users to view a location anywhere in the world by request. 

• VPOV: Viewer’s point of view.

Live Itt is the first app that gives the viewer 100% control over what they want to see at any time.

• Simple app design.

The viewer requests an experience — description of what they want to see, location/address and price — waits for someone nearby to accept and broadcast the video. They are then notified when their requested video is live — all in 15 minutes or less.