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Broadway Building Façade Revealed - Los Angeles Downtown News - For Everything Downtown L.A.!: News

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Broadway Building Façade Revealed

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Posted: Thursday, January 10, 2013 10:52 am

DOWNTOWN LOS ANGELES - For the first time in about 60 years the original façade of a 1911 Broadway building is once again visible.

On Wednesday afternoon work crews removed the scaffolding and tarps that had temporarily covered the five-story building at 351 S. Broadway to reveal a newly restored yellow edifice and 12 large square windows.

The work is part of a $7.5 million restoration project by architect and building owner David Gray, who is turning the structure into and office building set to be completed by the first quarter of 2014.

The project is almost out of the city plan-check stage and calls for the addition of a sixth floor and a bar in a 3,500 square-foot ground floor space, Gray said.

Since the early 1990s the building’s façade was covered by a red and gold mural called “Calle de la Eternidad,” which featured a pair of arms stretching out into the sky. It had to be removed in order to add windows and restore the façade, which was originally covered up with stucco in the 1950s.

But Gray, along with city officials and art experts came up with a plan to preserve the mural by digitally scanning and documenting the entire piece and reproducing it on the building’s south facing wall.

The mural was created by artist Johanna Poethig, who will recreate the mural on a canvas that will be adhered to the south wall of the building.


©Los Angeles Downtown News.


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  • negru voda posted at 8:28 am on Tue, Nov 19, 2013.

    negruvoda Posts: 22

    The new Broadway building façade looks awesome! But I am curious what kind of energy do you use inside the building? I use the SchagrinGAS propane for my house, which is better than the normal gas.

  • Horthos Maus posted at 7:42 pm on Thu, Jan 10, 2013.

    Morthos Posts: 78

    Why add a 6th floor? Its fine the way it is. It better not be some horrible modern looking addition like they did to the alta lofts (fuller paint company warehouse) in Lincoln Heights...

  • Gregory May posted at 4:23 pm on Thu, Jan 10, 2013.

    gregoryagogo Posts: 1

    The mural has been 'preserved' on Google Street View too:

  • Bettie Miner posted at 3:09 pm on Thu, Jan 10, 2013.

    BigPhatCatLover Posts: 46

    Love the photo - interesting juxtaposition of the old and new buildings in Downtown. Congrats to the builders and I hope it works out well. I've been living in DTLA for almost nine years and love seeing each and every new (or improved) addition to the community. Also love that the art will be restored.