DOWNTOWN LOS ANGELES—Super King in Glassell Park is revered for its huge lineup of goods, including a bundle of fresh produce and an array of international items, and its affordable prices. However, the supermarket on San Fernando Road is known for something else, too: a parking lot so heavily trafficked that just finding a space can be an exercise in gridlock.
Now, Downtowners willing to pay a little more can get their Super King groceries without having to enter the crowded lot.
Instacart, a grocery delivery service, today began bringing goods from Super King to people in Downtown Los Angeles and other areas. Downtowners have already been able to get Instacart items delivered from Ralphs and Whole Foods.
Similar to the way that Uber and Lyft utilize independent drivers for individual fares, Instacart uses a fleet of what it dubs “personal shoppers” to deliver groceries. Customers place orders on the Instacart website and pay a delivery fee ($3.99 for service in less than two hours, according to the website). Items on the Instacart site may also be marked up from in-store prices. Shoppers use their personal vehicle.
Although Instacart operates in communities across Los Angeles, the Super King goods will only be available in Downtown and the company’s newly launched “Valley Zone.”
“We’re thrilled that residents of Downtown L.A., the Valley, and beyond can now get Super King Markets’ unique assortment of products from around the world delivered right to their door,” Daniel Barth, general manager at Super King Markets, said in a prepared statement.
Additional Instacart information is at instacart.com.
Copyright 2014 Los Angeles Downtown News