DOWNTOWN LOS ANGELES — Call it an attempt to Use the Force — the Force of Angelenos, that is.
Mayor Eric Garcetti this morning asked city residents and workers to help him lobby Star Wars creator George Lucas and his wife Mellody to bring the Lucas Cultural Arts Museum to Los Angeles.
“Mellody Hobson and her husband, George Lucas, plan to build a museum celebrating the art of storytelling,” Garcetti said in a mass email. “We all know LA is the perfect spot for it.”
The practice melds a couple different strategies Garcetti has employed in his young mayoralty. Several months ago, he asked Angelenos to sign an online petition urging the Army Corps of Engineers to adopt a $1 billion restoration plan for the Los Angeles River. Then, on April 3, after David Letterman announced that he would step down as the host of “The Late Show,” Garcetti reached out to CBS President and CEO Les Moonves, publicly asking him to bring the show’s successor to Los Angeles.
Garcetti now is urging web-connected Angelenos to Tweet #WhyLucasinLA with a video, a picture or even a haiku. In a picture on the email, he holds up a drawing of R2D2 emblazoned with the Dodgers’ interlocking ‘LA’ logo.
“Help me find the most creative way to tell them why LA is such a perfect home for the museum for us!” he said.
Whether Garcetti can persuade Lucas and Hobson remains to be seen. The front page for the website for the proposed museum sings the praises of the Bay Area. Under the heading “Envisioning a New Kind of Museum,” it says, in part, “The Bay Area has always been home to forward-thinkers and artistic innovators — people who push to do things that haven’t been done before…. There’s a history of invention here that’s as exciting as it is infectious. That’s one of the reasons why I’m here, why I raised my family here, and why I chose to start my own business here. It’s also why I chose this remarkable region for a new museum.”
Despite the stance, Garcetti is going with the hard sell. He went on to list five reasons for bringing the museum to Los Angeles, including noting that space could be provided in Exposition Park. He also referenced a “thriving Downtown,” pointing to the community’s “award-winning food, art, music and culture.”
Copyright 2014 Los Angeles Downtown News