DTLA - Randelle Green, broker and chief executive of The RandelleGreen Group (Downtown Lofts & Condos), came to Downtown L.A. in 2005 and has never looked back.
Green has been credited with playing an integral part in the “renaissance” of DTLA. He came before L.A. Live, Ralphs, Whole Foods and Bottega Louie helped transform the area. The then fresh-faced upstart realtor wanted to expand a market that had been long neglected, and he had a vision for what the area could be even before the explosive growth of South Park, the Arts District and the other burgeoning neighborhoods helped make Downtown a sought-after destination.
Eleven years later, Green heads his own brokerage firm, receiving rave reviews from his clients. “Randelle simply does what he says he’ll do,” notes one of his recent customers.
Originally from Omaha, Nebraska, Green stands by what he calls a Midwestern work ethic. The hands-on broker heads up the daily operations of his booming brokerage by personally working with his clients. He mixes hard work with integrity, going so far as to brand his company with the tagline, “I put my name on it!” It is a philosophy he takes seriously.
“I do put my name on it,” Green says. “I was raised to take responsibility for my actions. I always tell my clients that we are in this together, from our first tour to the close of escrow or the signing of the lease agreement.”
Nothing takes the place of experience in a realtor’s chosen market, and when talking about Downtown L.A., Green has lots of it. He got his start in 2005 by leading the sales team on one of Downtown’s first adaptive reuse projects, the historic Pan-American Lofts in the Old Bank District on Third Street and Broadway. He quickly found his way into South Park where he again anchored the sales effort for the mega-complex Evo/Luma/Elleven. The financial district came next. Green was director of sales/leasing and property manager for The Roosevelt Lofts on Seventh and Flower streets.
“I am so proud of what Downtown has become, and to see the restaurants, bars and lounges so packed on an average weeknight is amazing,” he notes. “The construction, services and companies that continue to flood the area, helping to make Downtown a true urban destination on an international level, is beyond exciting.”
In 2006, Green said he would pitch Downtown living to various Westside brokerages, as well as potential buyers and renters. Many failed to catch the vision. But oh, how times have changed.
“Now my phone rings off the hook with new potential Downtowners simply needing to pick their neighborhood,” he says. “Are they Arts District people, South Parkers, Historic Core types? Do they see themselves living on Bunker Hill, the Financial District, Little Tokyo or the Fashion District?”
Today, there’s no need to pitch Downtown anymore, Green observes.
“We built it, and they came and it’s only just begun.”
For more information or to contact Broker/CEO Randelle Green, call (213) 254-7626 or visit TheRandelleGreenGroup.com.
© Los Angeles Downtown News 2016